CMO Council to Team With Chief Marketer Network on Strategic Thought Leadership Initiatives in 2026Partnership recognizes the need to uplift, unify and align marketing ecosystems,data sources, and advertising/media partners Focus on best/next practice adoption, experiential knowledge transfer, domain-expert sourcing, peer-to-peer engagement, and marketing technology selection
CMO Council Debuts Online Self-Assessment for CMOs to Calibrate, Map and Evolve AI-Powered Marketing Teams, Processes and PlatformsNew CMO at the Crossroads Campaign Gives Marketing Leaders Guidance on How to Take the Right Route to Revenue in the Intelligence-Powered Marketing Era
CMO Council Publishes New Index of Marketing VitalityThe Annual Assessment of Forces and Factors Impacting Functional Performance Includes Forecasts, Facts and Figures Going into 2025 and Beyond
The BPI Network and Growth Officer Council Launch Study to Examine Major Challenges Around Data AI ReadinessThought Leadership Initiative will Investigate How Prepared and Primed Organizations are to Unlock GenAI’s Next-Generation Business Value
CMO Council Enters Into Strategic Partnership With Wise Marketer GroupMembers will benefit from insightful, practitioner-based content as well as exclusive access and cost savings on educational opportunities and an extensive thought leadership content library
CMO Council Names Daniel Ng to New Role as Advisory Board President and Regional Relationship Officer in AsiaSINGAPORE, Oct. 06, 2024 (GLOBE NEWSWIRE) -- The Chief Marketing Officer (CMO) Council (www.cmocouncil.org) has announced the appointment of Asia technology industry veteran Daniel Ng as President of its Asia Advisory Board and the additional role of Chief Relationship Officer in the region. He will work closely with its long-serving APAC chair Vivek Kumar, who recently assumed the regional CEO position at the World Wide Fund (WWF) for Nature, a Swiss based NGO.
Marketing and Security Leaders Need to Collaborate to Safeguard and Grow Brand Trust, Says CMO Council and KPMGNew Research Finds 79% of CMOs Believe the Marketing-Security Partnership Is Extremely or Very Important to Acquire, Maintain and Secure Customer Data for Competitive Advantage
Champion of CMO-to-CEO Executive Transition to Lead CMO Council Advisory Board in North AmericaNoted Technology Market Maven Christine Heckart, CEO of Xapa World, Will Apply Diverse Leadership Experience to Elevating CMO Title and Business Impact
CMO Council Maps Ways to Speed More Personalized Service to 40% of Americans Who Regularly Go to Drive-Thru RestaurantsSAN JOSE, Calif., June 19, 2024 (GLOBE NEWSWIRE) -- The CMO Council and uKnomi, an “in-the-moment-marketing” platform provider, today released a strategic brief advocating a new AI-powered service model for uplifting customer engagement and experience at 200,000 drive-thru locations nationwide.
CMO Council Maps Ways to Speed and Personalize Service to the 50 Million Americans Who Visit Drive-Thru Restaurants DailyLAS VEGAS, May 07, 2024 (GLOBE NEWSWIRE) -- The CMO Council has announced it is teaming with tech innovator uKnomi, fast casual restaurant marketers and industry domain experts, on ways AI-driven technology can uplift the consumer experience at 200,000 drive-thru lanes. Some six billion Americans visit these locations annually.
Marketers Given Marginal Grades for ABM-Driven Revenue GrowthCMO Council Releases Year-End Scorecard of B2B Marketing Effectiveness In Finding, Winning and Growing Key Customer Accounts
CMO Council to Advance Lead Revenue Science Practices and Improve Account Marketing Performance in B2B SectorThought Leadership Initiative to Develop Certified Lead Evaluation and Assurance Process (LEAP) Using Augmented Actionable Intelligence Technologies and Best Practice Model
Marketing and Finance Leaders Seek Collaboration to Make Smarter Investments, Says CMO Council and KPMGNew Research Finds Only 10% of CMOs Strongly Believe Their Marketing Investments Position Them Ahead of the Competition
IMC Teams With Global CMO Council to Further Marketing Leader Prowess and Performance in AfricaJOHANNESBURG, South Africa, June 06, 2023 (GLOBE NEWSWIRE) -- The Integrated Marketing Council (IMC) of South Africa has announced it will partner with the global CMO Council to extend the relevance, content and reach of its upcoming Nedbank IMC Conference to be staged live and virtually on September 15 from Johannesburg.
66% of Marketers Lack Confidence in Ability to Achieve Revenue Goals, According to CMO Council and Sprinklr ResearchNew research highlights the importance of data and analytics for marketers working to protect budgets and prove ROI in 2023
2 out of 3 Marketers Lack Confidence in Media Marketing and Advertising StrategyNew CMO Council Research, in Collaboration with NCSolutions, Reveals Shortcomings in Driving Sales Lift and Other Outcomes Through Advertising
Executives Give Enterprise Leaders Poor Marks for Strategically Executing Digital TransformationOnly 12 percent of CEOs Seen as Strategic and Adept at Evaluating and Implementing New Technologies for Competitive Gain and Growth
Only 1 in 7 Marketers Have Digital Infrastructure to Deliver Mature Hybrid CXNew CMO Council Research, in Partnership with SAS, Reveals Shortcomings in Current CX Strategies for Winning and Retaining Customers
Study Finds Consumer Demand for Ecommerce Home Delivery Placing Intense Pressure on Retailers and Consumer Products CompaniesRecent Study Commissioned by Attabotics Finds 96% of Industry Survey Respondents See a Major Need to Rebuild Supply and Delivery Capabilities to Meet Growing Customer Expectations
National Marketers Lack Vision Into Local DemandNew CMO Council Research Reveals a National Marketing Blind Spot in Local Partner Marketing Performance
