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Articles from DemandScience

The 2026 State of Performance Marketing Report: How Inflated Signals, AI Noise, and Disconnected Tools Are Derailing B2B Growth
Survey of 750 marketing leaders finds AI is amplifying performance noise while 25% of marketing spend fails to drive outcomes.
By DemandScience · Via GlobeNewswire · December 17, 2025
DemandScience Launches Ionic and Labs to End B2B Marketing’s “Data Mirage”
Marketers are overwhelmed by unreliable signals and disconnected tools. With 66% lacking confidence in hitting revenue goals, Ionic and Labs cut through the illusion with verified data, orchestrated execution, and content that connects.
By DemandScience · Via GlobeNewswire · September 16, 2025
DemandScience Launches Digital Audiences for Multi-Channel Account- and Persona-Based Targeting
B2B Marketers can now align campaigns across every channel with one unified audience—built once, activated everywhere, and fully transparent.
By DemandScience · Via GlobeNewswire · July 8, 2025
DemandScience Earns Top Rankings in Summer 2025 G2 Reports: Substantiates Investment in AI-Driven Multi-Channel B2B Marketing
27 G2 Awards Reflect Strong Customer Confidence in DemandScience, with Wins for Best Usability, Best Results, and Easiest to Use
By DemandScience · Via GlobeNewswire · July 2, 2025
DemandScience Returns to Growth and Appoints Jason Lin as Chief Financial Officer
Lin Brings Decades of Growth-Focused Financial Leadership to Support DemandScience's Expansion
By DemandScience · Via GlobeNewswire · April 30, 2025
DemandScience Invests in the Future of AI for B2B Revenue Marketing with Acquisitions of Bound and DemandJump
Company Accelerates AI Vision and Leadership with Strategic Acquisitions and names Greg Jordan Chief Product Officer
By DemandScience · Via GlobeNewswire · April 9, 2025
DemandScience Appoints Cisco CMO to Board of Directors
As an Independent Board Member, Cisco SVP and Chief Marketing Officer Carrie Palin to Provide Guidance on Strategic Direction, Market Needs and Opportunities, and Long-Term Growth
By DemandScience · Via GlobeNewswire · January 16, 2025
DemandScience Bolsters Executive Team with Industry Veterans Derek Schoettle as Chairman and CEO, Ned Leutz as President
DemandScience Strengthens Leadership to Accelerate Growth with the Appointment of Proven B2B Go-to-Market Leaders
By DemandScience · Via GlobeNewswire · January 8, 2025
DemandScience and Terminus Merge, Creating a Global Leader in B2B Revenue Marketing
Combination Propels Launch of Next Generation ABX Platform
By DemandScience · Via GlobeNewswire · November 12, 2024
DemandScience One of Only 107 Companies in History to Be Named to the Inc. 5000 Eleven Times
Rare achievement has only been reached by 0.2% of Inc. 5000 honorees since the iconic program began in 1982
By DemandScience · Via GlobeNewswire · September 3, 2024
DemandScience B2B Marketing Solutions Win 26 G2 Summer 2024 Awards
Company has earned 118 G2 awards so far in 2024, including wins again for Best Estimated ROI, Fastest Implementation, Best Support, and Easiest To Do Business With
By DemandScience · Via GlobeNewswire · July 17, 2024
B2B Demand Generation Leader DemandScience Wins 42 Awards in Spring 2024 G2 Reports
Company recognized for delivering Best Estimated ROI, Fastest implementation, Best Support, Easiest Admin, Easiest Setup and for being Easiest To Do Business With
By DemandScience · Via GlobeNewswire · April 25, 2024
DemandScience Named 2024 Middle Market Leader for 2nd Consecutive Year
Company ranked as one of the 50 highest growth companies by the Boston Business Journal
By DemandScience · Via GlobeNewswire · January 24, 2024
DemandScience’s End-to-End B2B Demand Generation Products Earn 50 Awards in Winter 2024 G2 Reports
DANVERS, MA, Jan. 09, 2024 (GLOBE NEWSWIRE) -- DemandScience, a leading B2B demand generation company that accelerates global growth for its clients, today announced that the company’s products earned 50 awards in G2’s Winter 2024 reports. This is the second consecutive quarter DemandScience has won 50 or more G2 awards. Highlights include: four Fastest Implementation awards, three Easiest To Do Business With awards, four Momentum Leader awards, nine Leader and 30 High Performer awards.
By DemandScience · Via GlobeNewswire · January 9, 2024
DemandScience Products Earn a Record 53 Awards in Fall 2023 G2 Reports
DANVERS, MA, Oct. 17, 2023 (GLOBE NEWSWIRE) -- DemandScience, a leading AI-powered B2B demand generation company that accelerates global growth for its clients, today announced that the company’s products earned a total of 53 awards in G2’s Fall 2023 Reports. Receiving 53 awards from G2’s recognition program is a new record for DemandScience. Highlights include: three Fastest Implementation awards, three Easiest To Do Business With awards, five Momentum Leader awards, and 42 G2 Grid® Report Leader and High Performer awards.
By DemandScience · Via GlobeNewswire · October 17, 2023
History in the Making: DemandScience Named to the Inc. 5000 List of the Fastest-Growing Private Companies for 10th Consecutive Year
B2B demand generation company is one of the rare companies in history to make the Inc. 5000 ten times
By DemandScience · Via GlobeNewswire · September 19, 2023
DemandScience Products Earn 27 Awards in Summer 2023 G2 Reports
DANVERS, MA, July 11, 2023 (GLOBE NEWSWIRE) -- DemandScience, a leading B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers, today announced that the company’s products earned a total of 27 awards in G2’s Summer 2023 Reports. Highlights include three Fastest Implementation awards, two Easiest To Do Business With awards, Best Estimated ROI award, Best Support award, and 20 G2 Grid® Report Awards as a Leader, Momentum Leader or High Performer.
By DemandScience · Via GlobeNewswire · July 11, 2023
DemandScience Products Win Five Top Rated Awards from TrustRadius and Two Top Performer Awards from SourceForge and SlashDot
DANVERS, MA, June 27, 2023 (GLOBE NEWSWIRE) -- DemandScience, a leading B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers, today announced its products have won seven new awards from TrustRadius, SourceForge and SlashDot, leading research and review platforms where business leaders find and select the right solutions for their needs.
By DemandScience · Via GlobeNewswire · June 27, 2023
DemandScience Named a 2023 Fast 50 Company by the Boston Business Journal
Ranking as the 19th fastest growing company in Massachusetts follows Financial Times naming DemandScience one of the 500 fastest growing companies in the Americas for the 2nd consecutive year
By DemandScience · Via GlobeNewswire · May 22, 2023
DemandScience and Google Teaming Up to Present Case Study on Lead Generation Strategy at Gartner® Marketing Symposium/Xpo™ 2023
DANVERS, MA, May 19, 2023 (GLOBE NEWSWIRE) -- DemandScience, a leading B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers, today announced that experts from DemandScience and Google are teaming up to present a case study on lead generation strategy at the Gartner Marketing Symposium/Xpo™ 2023.
By DemandScience · Via GlobeNewswire · May 19, 2023
Mark DePalma Joins DemandScience as Chief Technology Officer
Former Spiceworks Ziff Davis Chief Data Officer and Chief Technology Officer now overseeing DemandScience’s product engineering, data factory, and generative AI initiatives
By DemandScience · Via GlobeNewswire · May 18, 2023
DemandScience Launches ReplyForce to Make Email Outreach Easy and Free for Growing Small Businesses
Easy-to-use email tool for B2B sales and marketing professionals includes 100 free user-defined contacts every month with customizable templates to help users prospect efficiently, book more meetings, and accelerate growth
By DemandScience · Via GlobeNewswire · May 9, 2023
DemandScience Earns 2023 Great Place To Work Certification™
DANVERS, MA, May 03, 2023 (GLOBE NEWSWIRE) -- DemandScience, a leading B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers, today announced it has been Certified™ by Great Place To Work® for the second consecutive year. The award is based entirely on what employees say in confidential surveys about their experiences working at DemandScience.
By DemandScience · Via GlobeNewswire · May 3, 2023
DemandScience Products Earn 25 Awards in Spring 2023 G2 Reports
Wins include 3 Fastest Implementation awards, 2 Best Estimated ROI awards, Easiest to Use award, Best Meets Requirements award and 16 G2 Grid® Report Awards as a Leader, Momentum Leader or High Performer
By DemandScience · Via GlobeNewswire · April 11, 2023
The Financial Times Names DemandScience One of The Americas’ Fastest Growing Companies for 2nd Consecutive Year
DANVERS, MA, March 28, 2023 (GLOBE NEWSWIRE) -- DemandScience, a leading B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers, today announced the company has been ranked #182 on The Financial Times list of The Americas’ Fastest Growing Companies 2023. The recognition is presented by The Financial Times and Statista Inc., the world-leading statistics portal and industry ranking provider. 
By DemandScience · Via GlobeNewswire · March 28, 2023
Klarity by DemandScience Makes ‘One-Click Prospecting’ a Reality for B2B Sales Professionals
Intuitive and easy-to-use interface makes Sales Intelligence Tool a dramatic time saver for sales leaders and sales reps
By DemandScience · Via GlobeNewswire · March 27, 2023
Megan Khang First LPGA Tour Member to Become DemandScience Brand Ambassador
Massachusetts native, ranked #29 in the world, to help company highlight how accurate information, insights and analytics can power success
By DemandScience · Via GlobeNewswire · February 22, 2023
Leadership Expansion at Pure Incubation Ventures Positions Company for Market Growth and Expansion of Philanthropic Mission
Danvers, MA, Feb. 16, 2023 (GLOBE NEWSWIRE) -- Pure Incubation Ventures, LLC today announced the appointment of veteran business leaders George D’Errico as President and Cara Smith as Executive Director.
By DemandScience · Via GlobeNewswire · February 16, 2023
DemandScience Wins Three TrustRadius 2023 Winter Best of Awards
B2B data company’s solutions recognized for Best Value for Price, Best Feature Set and Best Relationship based on verified customer reviews
By DemandScience · Via GlobeNewswire · February 2, 2023
DemandScience Named a 2023 Middle Market Leader
Company ranked as one of the 50 highest growth companies by the Boston Business Journal
By DemandScience · Via GlobeNewswire · January 26, 2023
DemandScience Products Earn 26 Awards in Winter 2023 G2 Reports
Wins include Best Estimated ROI, Easiest To Do Business With, Easiest Setup, Fastest Implementation, and 17 Leader or High Performer G2 Grid® Report Awards
By DemandScience · Via GlobeNewswire · January 10, 2023
DemandScience’s PGA TOUR Partnership and Brand Ambassador Program Connects with 50+ Million B2B Marketers in 2022
DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced achievements from the first year of its partnership with the PGA TOUR and the company’s new Brand Ambassador program with 17 of the world’s best professional golfers.
By DemandScience · Via Business Wire · December 20, 2022
Award-Winning Analyst to Discuss How Data-Driven, Customer-Centric Messaging Can Generate Higher Volumes of Qualified Leads for B2B Marketers
DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, announced that Forrester Vice President and Principal Analyst Laura Ramos will be the guest speaker in a live webinar on November 17th designed to help B2B marketers generate higher volumes of qualified leads and improve KPIs.
By DemandScience · Via Business Wire · October 27, 2022
DemandScience Products Earn 24 Awards in Fall 2022 G2 Reports
DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced that the company’s products earned a total of 24 awards in G2’s Fall 2022 Reports. Highlights include two awards each for Best Estimated ROI and Fastest Implementation, awards for Easiest Setup, Easiest To Do Business With, and Highest User Adoption, as well as 15 G2 Grid® Report Awards as a Leader or High Performer.
By DemandScience · Via Business Wire · October 13, 2022
DemandScience Adds Two Local Causes to its Community Giving Efforts
DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced it is sponsoring two events in Massachusetts on October 3rd to support important initiatives that benefit local residents and communities.
By DemandScience · Via Business Wire · September 29, 2022
DemandScience and the New England Patriots Kick Off New Partnership
DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced it is now the Official B2B Data Partner of the New England Patriots, one of the world’s most iconic and successful teams in professional sports. The relationship is the company’s newest partnership with organizations that use the power of data to win in competitive situations and markets.
By DemandScience · Via Business Wire · September 21, 2022
Great Place to Work® Names DemandScience One of the Fortune Best Workplaces in Advertising & Marketing™ in 2022
DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced that it has been honored by Great Place to Work® and Fortune as one of the 2022 Best Workplaces in Advertising & Marketing™. DemandScience is ranked #5 on this prestigious list of 50 U.S. companies. Earning a spot means that DemandScience is one of the best companies to work for in the country.
By DemandScience · Via Business Wire · September 7, 2022
DemandScience Named to the Inc. 5000 for Ninth Consecutive Year
DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced that it has been named to the Inc. 5000 list as one of the fastest-growing private companies in America for the ninth consecutive year.
By DemandScience · Via Business Wire · August 16, 2022
DemandScience Wins Two TrustRadius 2022 Summer Best of Awards
DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced that TrustRadius has recognized the company with two 2022 Summer Best of Awards in the Intent Data Providers category.
By DemandScience · Via Business Wire · August 3, 2022
DemandScience Named Organization of the Year for Technology Innovation in B2B Sales and Marketing
DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, was named Organization of the Year today by the Business Intelligence Group in its 2022 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor organizations and products helping to solve the challenges businesses have connecting and collaborating with prospects and customers.
By DemandScience · Via Business Wire · July 26, 2022
DemandScience Announces Sponsorship of Boston Renegades on Eve of National Championship Game
DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced it is now a sponsor of the Boston Renegades, New England’s professional women’s tackle football team. The multi-year partnership is kicking off on the eve of the Women’s Football Alliance (WFA) Pro Division Championship game on July 10th in Canton, Ohio, where Renegades will be vying for their fourth consecutive national title.
By DemandScience · Via Business Wire · July 7, 2022
Five Additional PGA TOUR Golfers Join DemandScience as Brand Ambassadors
DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced five new brand ambassador relationships with PGA TOUR golfers. The company now has partnerships with 15 elite professional golfers from North America and Europe.
By DemandScience · Via Business Wire · June 14, 2022
DemandScience Forms Strategic Relationship with SFE Partners a Global Sales Consultancy
DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, and SFE Partners, a sales consulting firm that builds and delivers high-impact sales solutions, today announced that they have entered into a strategic partnership. Through this relationship, SFE will leverage DemandScience products to help clients grow their businesses, and DemandScience customers will have access to SFE’s expertise at modernizing sales organizations and scaling revenue.
By DemandScience · Via Business Wire · June 2, 2022
DemandScience Named a 2022 Fast 50 Company by the Boston Business Journal
DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced that the Boston Business Journal has ranked the company #13 on its exclusive 2022 Fast 50 list of the 50 fastest-growing private companies in Massachusetts.
By DemandScience · Via Business Wire · May 23, 2022
European Golfers Matt Fitzpatrick and Shane Lowry, Ranked 17th and 27th in the World, Join The DemandScience Team as Brand Ambassadors
DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced new brand ambassador partnerships with DP World Tour, PGA TOUR and Ryder Cup golfers Matt Fitzpatrick from the UK and Shane Lowry from Ireland. The addition of Fitzpatrick and Lowry to DemandScience’s team of sports partners adds international distinction that maps to the company’s largest European offices.
By DemandScience · Via Business Wire · May 17, 2022
The Financial Times Names DemandScience One of The Americas’ Fastest Growing Companies
DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced the company has been named by The Financial Times (FT) as one of the 500 fastest growing companies on its list of The Americas’ Fastest Growing Companies 2022. The recognition is presented by FT and Statista Inc., the world-leading statistics portal and industry ranking provider.
By DemandScience · Via Business Wire · May 10, 2022
DemandScience Customers Speaking at Forrester B2B Summit North America 2022
DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced it is a Platinum Sponsor of Forrester’s B2B Summit North America 2022, and will be presenting in-person customer case study sessions at the Summit with two of the world’s most recognized and successful technology companies.
By DemandScience · Via Business Wire · April 29, 2022
Eight World-Class Professional Golfers Join the DemandScience Team as Brand Ambassadors
DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced new brand ambassador partnerships with eight world-class professional golfers currently playing on the PGA TOUR, PGA TOUR Champions and Korn Ferry Tour.
By DemandScience · Via Business Wire · April 21, 2022
DemandScience Adds Seasoned Executives to its Leadership Team
DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced it has named two new members to its senior executive team. Chief Financial Officer Brian Cohen and General Counsel John Milton bring impressive leadership experience at high-growth public and privately held technology companies including Fuze, Logz.io, Markforged, BitSight, Imprivata, and Symantec.
By DemandScience · Via Business Wire · March 15, 2022
DemandScience Becomes Official Marketing Partner of the PGA TOUR
DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, and the PGA TOUR today announced a multi-year partnership naming DemandScience the “Official B2B Sales Pipeline Generation Sponsor of the PGA TOUR and PGA TOUR Champions” through 2026.
By DemandScience · Via Business Wire · February 23, 2022
DemandScience Announces the Strategic Acquisition of Switzerland-based Finity SA
DemandScience, a leader in B2B pipeline generation solutions, today announced the opening of its new European headquarters in London, and the acquisition of Finity SA, a Swiss-based provider of AI-driven content creation and aggregation.
By DemandScience · Via Business Wire · February 8, 2022
DemandScience Names CEO Peter Cannone Chair of the Board of Directors as Company Posts Record Revenue of $145 Million and 120% Year-Over-Year Revenue Growth
DemandScience, a global leader in B2B pipeline generation solutions for software, technology, and B2B services companies, today announced that CEO Peter Cannone has been named Chair of the Board. The expansion of Cannone’s role comes on the heels of the company achieving record revenue of $145 million in 2021 and 120% year-over-year revenue growth. Cannone succeeds DemandScience co-founder Melissa Chang as Chair, who is joining co-founder Barry Harrigan as a Vice Chair of the Board.
By DemandScience · Via Business Wire · January 19, 2022